How many emails do you have in your inbox from Mitch Lowe?? If your answer is “0” or “who the heck is Mitch Lowe?” then I guarantee you are not a Moviepass subscriber. I know that because my inbox is FILLED with emails from him. In fact, at this rate, I’ll have to upgrade my google storage. Mitch Lowe is the CEO of the now-infamous Moviepass, and he has been spamming subscribers with emails weekly (or more) with changes to the plan, making it more and more of a hassle.
If you have been living under a rock, here is some history. Moviepass is a subscription service where you pay a certain amount per month, which allows you to see movies in the movie theatre. It used to be that $9.99/month got you unlimited movies. The one caveat was that not all movie theatres participated. But most did. Now, things have changed drastically.
When the company started, there was much speculation about the staying power of a company that seemed to hemorrhage money. After all, a regular movie ticket in New York costs $18; it seemed too good to be true! Someone had to be losing money. And sure enough, somebody was: Moviepass. Ultimately, they lost so much money the app literally stopped working. On July 26th, they went SO bankrupt that their app wass inoperable, and they borrowed $6 million from investment firm Hudson Bay Capital Management to “turn it back on.”
https://twitter.com/MoviePass/status/1022643819043532800
But did Moviepass give up? NOPE. Many articles online were published speculating about the end of the service, calling the new changes to its services a “going out of business sale,” or wondering just HOW low the stock prices needed to drop before Mitch Lowe and his company Helios and Matheson gave up.
As of the writing of this blog post, it still refuses to die. But it officially sucks. They have decided to keep the company operable and continue to take money from subscribers, but the difference is… there are no movies you can see on it anymore! It is actually a genius idea. Moviepass has subscribers paying for a monthly service that basically provides nothing!
The first change came with “ticket verification.” This was where they required you to take a photo of your ticket stub and upload it to the app. They said this was to avoid fraud, but I had an inkling that it was just for them to test the waters as to what kind of changes people would put up with. Then came the movie caps: 3/month for your subscription instead of unlimited. This still seemed reasonable, especially the way ticket prices were in New York. However, it did make people wonder how they could just change the terms. Turns out everyone agreed to basically any change in terms in the small print. SURPRISE!! The third change came in the introduction of a tiered plan, where you could pay more for more movies. Then they introduced “peak pricing.” Then they decided only CERTAIN movies would be available. But you didn’t know which ones, and you couldn’t be sure when, since it only showed movies for a certain day on the day of. There was no planning ahead.
Now, they have a whole different thing going on, where certain movies are offered in the morning, but by the time the theaters actually open, they have disappeared from the app. This is extra funny because the way the app works, you need to check in to the movie, and then purchase the ticket within 30 minutes. This new trick of theirs makes this impossible, as the movies have disappeared from the app within 30 minutes of the theater opening! I have no idea why they would do this. Advertising money? Providing extra frustration for customers hoping they will jump ship to another movie subscription service? I am clueless. All I know is, it is frustrating AF.
There are other companies popping up with alternatives to Moviepass, which look better by the day. There is AMC Stubs A-List, which offers unlimited movies (including IMAX!) and e-ticketing options in advance, but it’s twice as expensive and only good at AMC theaters. Then there is Sinemia, which is $10-$15/month, depending on how many movies you want to see. If you want to avoid a hassle, I would definitely say to switch. However, $20/month for movies is $240/year, which is a steep price! Also, if you are locked into an annual plan with Moviepass, you might be SOL like me.
I signed up for Moviepass through Costco, which was offering a $79/year annual pass. It seems crazy that I signed up for a year and they continued to change the plan on me! Actually, even Moviepass wasn’t sure at first if they could do it. At first, they continued to offer unlimited movies to annual subscribers, and they did not apply peak pricing. But then they said FUCK IT WE ARE SCREWING THEM ALL! And they did. As of today, there are 11 movies showing at the theater near my house, and only 2 of them are available on Moviepass. And of course it’s the shitty ones.
As an annual subscriber through Costco, there is an option to cancel my membership in the next 3 days, before August 31, for a refund. Costco is providing full refunds for anybody that cancels and is holding MoviePass funds in escrow/threatening legal action for changed/cancelled plans. I am strongly considering this, since the hassle is not worth it anymore. There are still movies I would like to see, but Sinemia seems like a much calmer way to do it.
And in the meantime, if I see one more email in my inbox from Mitch Lowe… Nevermind, I don’t know what I can do, there are no options! I did see 30 movies in 7 months for $79 though, so… whatevs. I should probably stop complaining.
