Braiding Marathon

I have written a lot on my blog about marathons. Half-marathon training, full marathon training, marathon-running. Even marathon-DRINKING. But this year, I’m writing about a whole different kind of marathon: a marathon of braiding.

Yes, you read that right. 10 days ago, I braided for 19 hours. 2 days, 21 people, 49 braids.

If you’ve been following my blog for a while, you know I started a side hustle in 2018 called Braid in Manhattan. Since my tiny little blog post in July of 2018, I’ve built a website, a Yelp page, a Tik Tok, and an Instagram with nearly 4,000 followers. But due to the unfortunate timing of Covid, I never really had a chance to scale my side hustle the way I wanted. The last thing I wanted to do over the last 18 months was be in close proximity to strangers’ faces for extended periods of time. But recently I started feeling a little better about contact, and I knew it was time to get back on my braiding game.

I had done a few events over the past season, a 10-year-old’s birthday party, a woman who was trying something new with her hair for the humidity, and a few people going to the Electric Zoo music festival. My goal was to try and get 8-10 clients for the New York Marathon. I felt better about braiding for the marathon because I got my Covid booster and I knew that 100% of the runners were vaccinated and/or recently tested.

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Back in 2018 for the NYC Marathon, I worked at a braid bar event associated with a running fitness studio. It was 7 braiders and a whirlwind of fun. Since then, running and braiding hair have gone hand in hand.  A professional runner, Colleen Quigley, started the “Fast Braid Friday” movement celebrating strong runners and associating them with braided hair. It’s a cross-cultural phenomenon about celebrating the concept of “look good, feel good” (and run fast). Plus, it’s functional because it keeps hair out of your face while racing. I started to get a following of runners on my Instagram, which is never what I intended with my brand. I started my company to focus on special event hairstyling, more boho and romantic looks. But it turns out that “athletic” braiding is a niche no one else seemed to be filling, and it turned out that I was quick and good at it!

With the lead-up to the marathon fast-approaching, I had 6 clients locked in and it was crunch time to meet my goal. Then, one Wednesday I was sitting on the couch watching Ted Lasso with Chris when my phone started BLOWING UP. I was getting emails. I was getting inquiries through my “contact me” page on my website. I was getting Instagram DMs. Facebook messages. I looked at Chris and I said … “I think I’m going viral.”

Sure enough, a woman who booked me for her own hair was in a Facebook group for people running the NYC Marathon, and someone posted asking for a hair recommendation. The woman who had booked me earlier in the day mentioned my company and BAM. The rest is history. I spent the next 3-4 days replying to people, scheduling on 45-minute intervals, and trying to organize the styles everyone wanted in spreadsheets. I was originally charging by time, but it got so impossible to organize that I ended up charging a flat fee toward the end. I needed an assistant!!

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I had two weeks’ notice before the big event, and luckily I had all of my supplies with the exception of elastics. In earlyyy 2020, I was supposed to braid at a hair show with the brand StyleFactor, and the hair show was cancelled, but they’ve been sending me boxes of product every since! I have cases of edge control, which is generally used for more textured hair, but also works wonders to make styles stay through 26.2 miles. This stuff does not budge! I also have fitting foam and hair spray, all of which contribute to a super long-lasting style. I’ve had multiple people wear my racing styles for over a week!

I placed an order on Amazon for my favorite rubber band hair elastics, and I even reached out to my ABSOLUTE FAVORITE hair tie brand and asked if they wanted to collaborate with me. TIY (tie it yourself) is another woman-owned start-up and Andrea, the owner and founder, is the best. Sure enough, she said YES! She said I could take some photos and videos for her, and she would send me enough TIY’s to give to each one of my clients. The results were amazing. Also, she sent all orange, so it was easy to “spot the knots” throughout the race course, which is their motto.

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The Friday before the marathon, I got to work. I had a client from Germany. From Seattle. From Philadelphia. From Austin. From Boston. From Naples. People running with their friends they met in online Facebook groups. People running with their husbands they met in running clubs. People running with Type 1 Diabetes who were running for a charity to support Diabetes research. People running for charities to support mental health support for family members of people with cancer. People running with run clubs. People running their first marathons. And one person running their final (6!) world major marathon. The stories were all so incredibly inspiring.

I wrote to all of the women who I braided and they have been writing reviews on my Yelp and Facebook, but better yet, they’ve been sending me all of their post-race medal photos in their braids and I am just KVELLING with pride.

Was standing for 19 hours difficult? Yes. Was my back killing me because I am ancient-years-old? Also, yes. But was I enthralled all weekend listening to the stories of women from around the world who waited 2 years to run the streets of my home city??? Also YES. It ALMOST makes me want to run a marathon again. ALMOST. But even more so, it makes me want to travel to another marathon to braid more hair! Where should I go next?? Berlin? Chicago? Boston?

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